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Case Studies Case Study

Emma

+75 % Conversion
18 % of shoppers chose to pay with Splitit

“It’s been amazing to work with Splitit. They are very responsive, providing support anytime we need and helping our customers directly as well. Splitit has definitely been a big factor in increasing our conversions and overall interest in our product.”
Emma Alicia Fernandes, Project Manager at Emma Portugal Shop Store

Emma Shifts the Way People Buy Mattresses in Portugal

Meet Emma

The Emma Mattress was developed by an expert and award-winning team in Germany, providing optimal spinal alignment through its patented technology. Their mission – to revolutionize the mattress industry and to improve people’s lives with better sleep. They offer a unique one-size-fits-all sleep solution, delivery within 4 working days, and a 100-night trial. 

Emma’s business model is concentrated on global localization. They believe in supporting local economies, producing their German-engineered mattress designs locally. 

Introducing Change to the Portugese Market

Portugal still holds the traditional practice of purchasing mattresses in brick-and-mortar stores; however, Emma has been causing a strong shift, especially in the past year, in changing the local mindset to keep up with the digital era. With free delivery and returns, an extensive trial period, and a unique payment solution, they are able to provide shoppers in Portugal the accessibility and the confidence to purchase this big ticket item online.

A Payment Solution to Meet Local Needs

In Portugal, the current purchasing power is lower than in most other European countries. That being said, locals still need to make larger purchases, like investing in a high quality mattress. Improved sleep means an improved quality of life, which Emma believes should be made available to all. Emma received a lot of requests from shoppers for a payment solution to help make their own mattress more affordable. This led to the beginning of a valuable partnership with Splitit.

Splitit is global, which is optimal for companies that operate in many parts of the world. It offers a unique payment solution that runs off of a shoppers existing credit card. A shopper does not need to apply for a financing solution or run a credit check in order to pay with Splitit. They simply select Splitit as their payment option, choose the amount of monthly installments, and insert their payment information during checkout. There are no fees or interest with Splitit, and the ability to pay over time makes the mattresses more accessible to Portugese customers.

Onboarding Splitit & Growth in 2020

Emma onboarded Splitit for their Portugal market in March 2020. They reported that their experience was very positive and they appreciated the speed with which they were able to begin offering this payment solution to their customers, as well as the responsiveness of the Splitit team in organizing the technical process. 

Emma has grown in this market exponentially since then, and Splitit has been a great partner in line with that growth. The company’s average order values have increased, Black Friday, in particular, saw a record peak in sales, and 18% of their online purchases have been made using Splitit. There was an overall increase in conversions of 75%, online sales increased by 475%, and online revenue by 375%.

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