Management Team

Gil Don
Gil DonCEO and Co founder
Gil has extensive experience in sales and management. He is highly skilled in business analysis and negotiating and is customer driven. He serves as the Regional Manager for one of EMC’s product divisions, responsible for driving sales, building customer relationships and establishing additional channel partners. Prior to EMC, Gil was VP Marketing and Sales for leading technology system integrators like Ankor systems and We!
Alon Feit
Alon FeitPresident co founder
Alon is a veteran of the financial services industry. For 25 years he has developed his unique expertise serving in senior management positions for leading credit card and insurance companies in Israel and Brazil. He served as CEO of Supersal Finance, Ltd., credit card issuer owned by Israel’s largest bank, petrol station chain and supermarket chain. Prior to that he was CEO of Europe Assistance Israel, Ltd, a multinational assistance group and subsidiary of the Generali Insurance Cooperation. In Brazil he served as an executive director at the Brazilian leading credit card subsidiary of Unibanco, one of the 3 biggest banks in Brazil.
Eric Benayoun
Eric BenayounVP product
Eric has over 15 years of experience in Web / Ecommerce / Payment systems, from development to Product Management. Before joining Splitit, Eric was VP Head of Product at Bluesnap (formally Plimus), a global payment service provider. Eric was responsible for a large product team in Israel and in the US, creating innovative products for the payment industry (which received an award in 2012 by PYMNTS.COM). Before that, Eric was VP Product for Novebox (owned by Dorimedia), a VOD platform providing Spanish video content to Latin America. Eric was responsible for all platform requirements.
Kobi David
Kobi DavidDirector, Finance Operations
Kobi has over 13 years of experience in credit, collection, billing and revenue assurance. Kobi joins Splitit from Alvarion, where he was responsible for Customer Debt collection. Prior to that, Kobi worked at Gilat Satcom Ltd, where he managed the team charged with establishing credit policy, collection and risk management for customers all over the world. He also created a positive cash flow from collections and he managed and controlled system development and revenue assurance alerts in order to minimize billing errors and losses.
Assaf Bazar
Assaf BazarHead of Development
Assaf has 15 years of extensive experience In development, architecture and management of enterprise and web software systems. He joined Splitit after many years at NCR Retail(previously Retalix) where he managed development teams and was responsible for the architecture of leading retail products. Prior to NCR, Assaf had few roles as software engineer at innovative companies as Commtouch and Supplyscience.
Michael Avni
Michael AvniCMO
Michael is an internet marketing veteran with 15 years of experience in online strategy, traffic optimization, user acquisition and social media.
Michael is responsible for the company’s global online and offline marketing activity.
Prior to joining Splitit, Michael founded traffic.VC, a boutique consulting agency specialising in online marketing and strategy for several leading brands, and led the payments and fraud division for He began his career in marketing at Mercury interactive. On a day off you can catch him obsessing about surfing and movies. Michael holds an BA (marketing) from the IDC, Arison school of business. Michael is also one of the mentors at the IDC’s Zell Entrepreneurship Program.
Udi Oren
Udi OrenBusiness Development Director
Udi has 20 years of extensive experience in the insurance and financial services industries including roles as CEO and owner of several large insurance agencies such as Sakal Insurance Agency, Ramon Granit Insurance Agency, Quattro Insurance Agency and Tabu Yashir Insurance. He is also a seasoned entrepreneur, working with technology companies around the world.

Udi specializes in identifying and developing sales & business development professionals.

Tuba Breca
Tuba BrecaDirector, Partnerships
Tuba has over 15 years experience in international development programs with USAID, the Norwegian Government and other international donor organizations. Before joining Splitit as Customer Relationship Manager, Tuba worked at Crimson Capital, an investment bank and management consulting firm and prior to that for Chemonics International, an international development company.

Advisory Board

Dr. Steve Perry
Dr. Steve Perry
Steve joined Visa Europe 25 years ago, where he held several Executive positions: Head of Strategy, Chief Financial Officer, Chief Commercial Officer, Chief Digital Officer and finally, Founder & CEO Visa Europe Collab (Visa’s Innovation Centre).
Steve is an Economist by training with a Ph.D. in econometrics. After 3 years at the TSB Bank, Steve led Visa’s preparations for the introduction of the Euro and made the world’s first Euro transaction. He oversaw the integrated digital payments strategy that included Digital Wallets, Loyalty through Analytics, Peer2Peer transfers and mobile payments (including ApplePay).
Steve retired from Visa Europe in 2015 to focus on supporting and guiding Disruptive Businesses in the UK, Israel and the USA.
Michael J. Kennedy
Michael J. Kennedy
Mike is a Senior Financial Executive and CFO with more than 25 years of global payments industry experience. Mike has a record of success leading domestic and international finance teams and profit centers across multiple sites for start-ups, mid-size and multi-billion dollar companies. Mike previously held senior CFO roles at companies such as American Express, MasterCard and John Hancock Financial Services, along with private equity owned mid-size companies that provide B2B and B2C customer solutions and services.
Yehoshua Abramovich
Yehoshua Abramovich
Yehoshua (Shuky) Abramovich has had a successful career in the financial industry for almost 30 years. He is the founder and CEO of Nurit Hagalil, a private investment firm specializing in debt and equity investments in small and middle-market companies. He is also currently the CEO of AvaTrade, an innovative pioneer in online trading since 2006. And he serves as Chairman of Somoto, a firm that has been in the forefront of the internet monetization industry, helping thousands of software developers and website owners generate income for their traffic. Previously, Shuky served as the Chief Executive Officer of Clal Finance, Ltd.
Dov Kotler
Dov Kotler
Dov is a veteran from financial services with more than 35 years of experience.
He served as the CEO of Isracard as well Poalim Express for the last 6 years.Isracard is the largest issuer as well acquirer in Israel.
Poalim Express is the sole issuer and Acquirer of Amercian Express in Israel
Prior to that he acts as CEO of Union Bank Of Israel, Prisma investment house and Visa Cal.
Sam Segal
Sam Segal
Sam has more than 10 years of industry experience with merchant services and the payment systems industry. Working from his office base in New York as an ISO with North American Bancard he has built a nationwide team of professional sales people.
Following an extensive career in the newspaper industry in both Israel and the US, Sam used his vast experience as CEO and business development director and his expertise in managing large sales team for Haaretz Group, Maariv and the Jerusalem Post to successfully move into the electronic payment systems industry.