{"id":564,"date":"2022-01-07T18:38:00","date_gmt":"2022-01-07T18:38:00","guid":{"rendered":"http:\/\/www.splitit.com\/?post_type=success-stories&#038;p=564"},"modified":"2023-06-13T09:42:48","modified_gmt":"2023-06-13T08:42:48","slug":"fenton","status":"publish","type":"success-stories","link":"https:\/\/www.splitit.com\/success-story\/fenton\/","title":{"rendered":"Fenton"},"content":{"rendered":"\r\n<section id=\"hero-block_fad8c9df7140e5671f8fb40c87c6cba1\" class=\"hero darken-image darken-image--20 text-colour-true-white\" data-personalisation=\"\" data-default-block=\"false\">\r\n\r\n  <style type=\"text\/css\">\r\n\r\n    .no-webp section#hero-block_fad8c9df7140e5671f8fb40c87c6cba1 {\r\n      background-color: #a77bca;\r\n      background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2022\/09\/Fenton_Hero.jpg);\r\n    }\r\n\r\n    .webp section#hero-block_fad8c9df7140e5671f8fb40c87c6cba1 {\r\n      background-color: #a77bca;\r\n      background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2022\/09\/Fenton_Hero.jpg.webp);\r\n    }\r\n\r\n    \r\n    \r\n  <\/style>\r\n\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12\">\r\n        <div class=\"hero__align hero__align--left\">\r\n          <div class=\"hero__content\">\r\n            \r\n            \r\n            \r\n            <H1 class=\"h1 hero__content__title\" style=\"\">\r\n              The perfect match            <\/H1>\r\n\r\n            <div class=\"hero__content__content\" style=\"\">\r\n              <p><img decoding=\"async\" class=\"alignnone size-medium wp-image-387\" src=\"https:\/\/www.splitit.com\/wp-content\/uploads\/2021\/11\/fenton_logo-300x51.png\" alt=\"\" width=\"300\" height=\"51\" srcset=\"https:\/\/www.splitit.com\/wp-content\/uploads\/2021\/11\/fenton_logo-300x51.png 300w, https:\/\/www.splitit.com\/wp-content\/uploads\/2021\/11\/fenton_logo-768x131.png 768w, https:\/\/www.splitit.com\/wp-content\/uploads\/2021\/11\/fenton_logo-600x103.png 600w, https:\/\/www.splitit.com\/wp-content\/uploads\/2021\/11\/fenton_logo.png 836w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n            <\/div>\r\n\r\n                      <\/div>\r\n                      <div class=\"hero__scroll-down\">\r\n              <span class=\"hero__scroll-down__arrow-down\"><\/span>\r\n              <span class=\"hero__scroll-down__title\">Scroll down to learn more<\/span>\r\n            <\/div>\r\n                  <\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n  <script type=\"text\/javascript\">\r\n  \/\/ Scroll to next section\r\n  (function($){\r\n    $(function(){\r\n      $('#hero-block_fad8c9df7140e5671f8fb40c87c6cba1 .hero__scroll-down').css('cursor', 'pointer').on('click', function(){\r\n        $('html, body').animate({\r\n          scrollTop: $('#hero-block_fad8c9df7140e5671f8fb40c87c6cba1').next('section:not(hero-breadcrumb)').offset().top - 140\r\n        }, 750)\r\n      });\r\n    });\r\n  })(jQuery);\r\n  <\/script>\r\n\r\n<\/section>\r\n\r\n<section class=\"hero-breadcrumb\">\r\n  <div class=\"container\">\r\n    <div class=\"row\">\r\n      <div class=\"col-12\">\r\n      <p id=\"breadcrumbs\"><span><span><a class=\"breadcrumb_page gtm-breadcrumb\" href=\"https:\/\/www.splitit.com\/\">Home<\/a><\/span><\/span><a href=\"https:\/\/www.splitit.com\/\" class=\"breadcrumb_back gtm-breadcrumb\">&larr; Back to Home<\/a><\/p>      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\n\n\r\n\r\n  <section id=\"on-page-nav-block_707fd7ccb8d8a2a5520753e02da8ad34\" class=\" on-page-nav\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div class=\"container\">\r\n      <div class=\"row\">\r\n        <div class=\"col-12\">\r\n          <div class=\"on-page-nav__wrapper text- style-\">\r\n                                          <a href=\"#introduction\" class=\"gtm-content-button current\" >Introduction<\/a>\r\n                              <a href=\"#the-problem\" class=\"gtm-content-button current\" >The Problem<\/a>\r\n                              <a href=\"#the-solution\" class=\"gtm-content-button current\" >The Solution<\/a>\r\n                              <a href=\"#the-results\" class=\"gtm-content-button current\" >The Results<\/a>\r\n                                    <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n   \r\n    \r\n  <\/section>\r\n\n\n<section id=\"scrollto-block_47c27775790316e82262eb62c0a2faa2\" class=\"\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div id=\"introduction\"><\/div>\r\n<\/section>\r\n\n\n<section id=\"centred-text-block-buttons-block_dc92a8256f8db466e8553b4f45308502\" class=\"centred-text-block-buttons  centred-text-block-buttons--white\" data-personalisation=\"\" data-default-block=\"false\">\r\n  <div class=\"container\">\r\n    <div class=\"row\">\r\n      <div class=\"col-12 col-md-8 offset-md-2\">\r\n        <div class=\"centred-text-block-buttons__content\">\r\n          <p class=\"centred-text-block-buttons__content__eyebrow\">Introduction<\/p>\r\n          <h2 class=\"h3 centred-text-block-buttons__content__title centred-text-block-buttons__content__title--large\">\r\n            Fenton is a UK-based creator and purveyor of unique, bespoke jewelry using colored gemstones.          <\/h2>\r\n          <p>The fine jewelry startup launched in 2019, but the aura of the business feels much older\u2014in a new way. Founder Laura Lambert wants it that way by design. She has skillfully combined the elements of ecommerce and digital tech with age-old customer relationship building and an at-your-service concierge approach Think old-school mom-and-pop meets The Jetsons. Maybe that\u2019s why Splitit fits so nicely into Fenton\u2019s business model.<\/p>\n<p>In this case study, we\u2019ll share the thoughts of Fenton\u2019s COO Jerome Brustlein to take you on a journey of how Fenton leveraged the simplicity of the Splitit checkout process to drive sales and reduce cart abandonment while delivering exceptional customer experiences.<\/p>\n<p><strong>Here&#8217;s how Splitit helped Fenton:<\/strong><\/p>\n\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\n\n\r\n\r\n<section id=\"centred-statistics-block_56a63f214487b8dd4631cf914f7cc27a\" class=\"no-pt centred-statistics\" data-personalisation=\"\" data-default-block=\"false\">\r\n\t<div class=\"container\">\r\n\t\t\t\t<div class=\"row\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col-12 col-md-6 centred-statistics__col\">\r\n\t\t\t\t\t\t\t<div class=\"centred-statistics__col__block\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"centred-statistics__col__block__title h3\">+28<span>%<\/span><\/h3>\t\t\t\t\t\t\t\t<h3 class=\"centred-statistics__col__block__subtitle\">increase in average order value<\/h3>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<div class=\"col-12 col-md-6 centred-statistics__col\">\r\n\t\t\t\t\t\t\t<div class=\"centred-statistics__col__block\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"centred-statistics__col__block__title h3\">-16<span>%<\/span><\/h3>\t\t\t\t\t\t\t\t<h3 class=\"centred-statistics__col__block__subtitle\">cart abandonment<\/h3>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n\n\n<section id=\"scrollto-block_5555296bf40c4964fc76622f227eb6bc\" class=\"\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div id=\"the-problem\"><\/div>\r\n<\/section>\r\n\n\n<section id=\"two-cols-image-text-block_13d58e5e8edf5916e3e67e3af05e005d\" class=\" two-cols-image-text\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div class=\"container\">\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-6  image_right\">\r\n        <h2 class=\"two-cols-image-text__title\">\r\n          The problem        <\/h2>\r\n        <div class=\"two-cols-image-text__content\">\r\n          <p>Fenton\u2019s primarily serves its customers online but also has a showroom in London. Through its virtual jewelry-making experience, Fenton invites online shoppers to choose every aspect of their ring, making it a detailed process. <\/p>\n<p>Whether in-store or online, Fenton offers a personal concierge to help them through the process from beginning to end. <\/p>\n<p>\u201cIt\u2019s a matter of trust,\u201d says Fenton COO Jerome Brustlein of the relationships the business forms with its customers. \u201cIt\u2019s a matter of credibility. It\u2019s a matter of ensuring a certain level of service.\u201d<\/p>\n<p>These luxury pieces are high-dollar, high-emotion purchases commonly made by those engaged to be married or seeking a ring or other jewelry as a symbol of celebration or commitment. The average price of a ring is roughly \u00a32,300 ($3,166), and about 25% of shoppers will at some point ask about financing options when speaking with Fenton\u2019s concierge staff. <\/p>\n<p>Brustlein knew the importance of securing a payment solution aligned with Fenton\u2019s commitment to offering a transparent, trustworthy and personalized shopping experience. It had to be the right match.<\/p>\n        <\/div>\r\n                      <\/div>\r\n      <div class=\"col-md-6 two-cols-image-text__image image_right \">\r\n                  <img decoding=\"async\" src=\"https:\/\/www.splitit.com\/wp-content\/uploads\/2022\/01\/extra-ring-earrings.jpg\" alt=\"The problem\">\r\n              <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <\/section>\r\n\n\n  \r\n  \t<section id=\"carousel-quote-block_cf24769128eed2e52ea0c36f85a2d988\" class=\"carousel-quote \">\r\n\t\t<div class=\"carousel--quote carousel--no-background-image\" data-personalisation=\"\" data-default-block=\"false\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"carousel-cell  \" style=\"background-image: url();\">\r\n\t\t\t\t\t\t\t<div class=\"container\">\r\n\t\t\t\t\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t        <div class=\"carousel-quote__content\">\r\n\t\t\t\t\t\t          \t\t\t\t\t\t          <div class=\"carousel-quote__content__quote\"><\/div>\r\n\t\t\t\t\t\t      \t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12\">\r\n\t\t  \t\t\t\t\t\t\t<p class=\"h3 normal\">&#8220;As we think about international expansion, Splitit gives us a turnkey financing solution.&#8221;<\/p>\r\n\t\t  \t\t\t\t\t\t\t<p class=\"cite\">Jerome Brustlein, COO, Fenton<\/p>\r\n\t\t  \t\t\t\t\t\t\t<span class=\"carousel-cell__logo\"><img decoding=\"async\" src=\"https:\/\/www.splitit.com\/wp-content\/uploads\/2021\/12\/fenton-logo.png\" alt=\"\"><\/span><div class=\"btn-splitit-wrapper btn-splitit-wrapper--centre\"><a href=\"\/success-story\/fenton\/\" title=\"Find out more\" target=\"\" class=\"btn-splitit btn-splitit--teal gtm-carousel-button\">Find out more<\/a><a href=\"\/success-stories\/\" title=\"View all success stories\" target=\"\" class=\"btn-splitit btn-splitit--white-transparent gtm-carousel-button\">View all success stories<\/a><\/div>\t\t  \t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n          <div class=\"container\">\r\n        <div class=\"row align-items-center justify-content-center\">\r\n          <div class=\"col text-center\">\r\n            <!-- TrustBox widget - Pop-Up -->\r\n            <div class=\"trustpilot-widget\" data-locale=\"en-US\" data-template-id=\"5418015fb0d04a0c9cf721f2\" data-businessunit-id=\"5b617d314a7a1a00011d7a62\" data-style-height=\"70px\" data-style-width=\"110px\" data-theme=\"light\" data-stars=\"1,2,3,4,5\" data-review-languages=\"en\">\r\n              <a href=\"https:\/\/www.trustpilot.com\/review\/www.splitit.com\" target=\"_blank\" rel=\"noopener\">Trustpilot<\/a>\r\n            <\/div>\r\n            <!-- End TrustBox widget -->\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \t<\/section>\r\n\n\n<section id=\"scrollto-block_d0d89fe60a213157ecbe6afa8543b483\" class=\"\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div id=\"the-solution\"><\/div>\r\n<\/section>\r\n\n\n<section id=\"two-cols-image-text-block_69944f210bae4e8cd4259748fb155156\" class=\" two-cols-image-text\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div class=\"container\">\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-6 order-md-2 image_left\">\r\n        <h2 class=\"two-cols-image-text__title\">\r\n          The solution        <\/h2>\r\n        <div class=\"two-cols-image-text__content\">\r\n          <p>\u201cUnless they bought a car or a house, this will probably be the biggest ticket item they purchase in their lifetime,\u201d says Brustlein about buying their unique bespoke rings. \u201cSo, financing ease is paramount to a lot of customers.\u201d<\/p>\n<p>Fenton answered that need sustainably\u2014a way that keeps customers from going into debt just to realize the dream of having heirloom jewelry.<\/p>\n<p>After much research, they chose Splitit as a buy now pay later service provider going live in January 2020. It is one of three financing options offered to provide flexibility of choice for shoppers.<\/p>\n<p><strong>Initially, they chose Splitit for several reasons:<\/strong><\/p>\n<ul>\n<li>The hands-on, customer-centered approach of Splitit<\/li>\n<li>The ease of front-end integration with Fenton online<\/li>\n<li>It didn\u2019t require Fenton to become a credit broker<\/li>\n<li>It provides a turnkey, global solution<\/li>\n<li>The simple, straightforward checkout process for shoppers<\/li>\n<li>How it leverages a shopper\u2019s existing credit<\/li>\n<li>The elimination of credit checks and an application\/approval process<\/li>\n<li>The flexibility for customers to choose how they pay over time<\/li>\n<\/ul>\n<p>Fenton also uses Splitit InStore in its London shop, but even with the right solution in place, it took some work to help people understand how to use it and why it was beneficial.<\/p>\n<p>Fenton chose to do a co-marketing campaign with Splitit in Q2 of 2020 to evangelize the benefits: frictionless checkout, flexibility to pay over time, no fees and no credit checks or applications.<\/p>\n<p>They targeted ideal online customer hangouts: Facebook, Instagram, Pinterest and Google. They used joint ads to paint the picture of how Splitit could help their shoppers buy more intelligently while exercising choice.<\/p>\n        <\/div>\r\n                      <\/div>\r\n      <div class=\"col-md-6 two-cols-image-text__image order-md-1 image_left \">\r\n                  <img decoding=\"async\" src=\"https:\/\/www.splitit.com\/wp-content\/uploads\/2022\/01\/phoneimage-showroom.jpg\" alt=\"The solution\">\r\n              <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <\/section>\r\n\n\n<section id=\"scrollto-block_35ddf817374ae53087efd3c93d9a1b0f\" class=\"\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div id=\"the-results\"><\/div>\r\n<\/section>\r\n\n\n<section id=\"two-cols-image-text-block_93c9a59e554a8677af7176ea25bd0e3d\" class=\"no-pt two-cols-image-text\" data-personalisation=\"\" data-default-block=\"false\">\r\n    <div class=\"container\">\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-6  image_right\">\r\n        <h2 class=\"two-cols-image-text__title\">\r\n          The results        <\/h2>\r\n        <div class=\"two-cols-image-text__content\">\r\n          <p>\u201cThe campaign was a rushing success,\u201d says Brustlein.<\/p>\n<p>Immediately, shoppers began to use Splitit more. In fact, they began using it four times more than in previous quarters.<\/p>\n<p>Before the campaign, 3% of customers used Splitit at checkout. Now, they average 8 to 9%, and this is in the context of realizing a 50% quarter-on-quarter jump of absolute sales growth for the business.<\/p>\n<p>The total MSV (merchant sales volume) from Splitit-processed sales shot up quickly and has increased over time. Fenton matched the total MSV of 2020 in under six months in 2021\u2014a 210% increase over the previous year with six months still to go.<\/p>\n<p>The AOV (average order value) had increased 28% over last year when launching Splitit on the site, and cart abandonment is down 16%.<\/p>\n<p>But the numbers only tell half the story. Fenton is impressed with the culture of Splitit and how responsive the team has been.<\/p>\n<p>\u201cAs a retailer, the fact that you have a dedicated account manager. You have someone to bounce off [ideas]\u2026it\u2019s different,\u201d says Brustlein. Splitit offers a white-glove approach to serving its clients, just like Fenton. As a result, both sides are getting to know each other on a level that drives better business and better experiences.<\/p>\n<p>As Fenton begins to dip its toes into international expansion, Splitit is already set up to sell to customers outside the UK. Other BNPL options they researched were limited to the UK or required a bank account in the country where their customers reside.<\/p>\n<p>For example, a recent purchase for a \u00a310,000 ruby from a customer in Australia might not have happened without Splitit.<\/p>\n<p>\u201cAs we think about international expansion, it gives us a turnkey financing solution,\u201d says Brustlein of Splitit. \u201cAnd that plays a big difference. That definitely plays a big role.\u201d<\/p>\n<p>Fenton and Splitit are partnering up for another campaign in the coming quarter focused on a new loyalty program.<\/p>\n<p>The bottom line? Customers are coming back for more jewelry. They want matching earrings and necklaces for existing rings. They want new pieces to celebrate anniversaries and other milestones. The comfort level with this new luxury brand is growing. That\u2019s all any retailer can ask for, and Splitit is helping answer the call.<\/p>\n<p>Take time to browse Fenton\u2019s process for <a href=\"https:\/\/fentonand.co\/pages\/bespoke\">making a bespoke ring<\/a>.<\/p>\n        <\/div>\r\n                      <\/div>\r\n      <div class=\"col-md-6 two-cols-image-text__image image_right \">\r\n                  <img decoding=\"async\" src=\"https:\/\/www.splitit.com\/wp-content\/uploads\/2022\/01\/thesolution-Bestseller_ring.jpg\" alt=\"The results\">\r\n              <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <\/section>\r\n\n\n\r\n<section id=\"blog-carousel-block_62c694151e360\" class=\" blog-carousel\" data-personalisation=\"\" data-default-block=\"false\">\r\n  <div class=\"container\">\r\n      <h2>Latest from Splitit<\/h2>\r\n\r\n      <div class=\"blog-carousel__carousel\">\r\n                    <div class=\"blog-carousel__carousel__cell carousel-cell post-34466\">\r\n              <a href=\"https:\/\/www.splitit.com\/blog\/b2b-transactions-guide\/\" title=\"\">\r\n                <span class=\"blog-carousel__carousel__cell__image\" style=\"background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2024\/03\/B2B.png);\"><\/span>\r\n                <em class=\"blog-carousel__carousel__cell__date\">21 March 2024<\/em>\r\n                <strong class=\"blog-carousel__carousel__cell__title\">Maximizing Card Attached Installments for B2B Transactions<\/strong>\r\n              <\/a>\r\n            <\/div>\r\n                      <div class=\"blog-carousel__carousel__cell carousel-cell post-26496\">\r\n              <a href=\"https:\/\/www.splitit.com\/blog\/splitit-the-most-relevant-bnpl-with-regulations-looming\/\" title=\"\">\r\n                <span class=\"blog-carousel__carousel__cell__image\" style=\"background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2022\/09\/image.png);\"><\/span>\r\n                <em class=\"blog-carousel__carousel__cell__date\">13 March 2024<\/em>\r\n                <strong class=\"blog-carousel__carousel__cell__title\">Navigating the Changing Landscape of BNPL Regulations with Splitit&#8217;s White-Label Approach<\/strong>\r\n              <\/a>\r\n            <\/div>\r\n                      <div class=\"blog-carousel__carousel__cell carousel-cell post-34209\">\r\n              <a href=\"https:\/\/www.splitit.com\/blog\/the-mechants-guide-to-boosting-sales-with-card-attached-installments\/\" title=\"\">\r\n                <span class=\"blog-carousel__carousel__cell__image\" style=\"background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2024\/02\/more-sales.png);\"><\/span>\r\n                <em class=\"blog-carousel__carousel__cell__date\">28 February 2024<\/em>\r\n                <strong class=\"blog-carousel__carousel__cell__title\">The Merchant&#8217;s Guide to Boosting Sales with Card-Attached Installments<\/strong>\r\n              <\/a>\r\n            <\/div>\r\n                      <div class=\"blog-carousel__carousel__cell carousel-cell post-33361\">\r\n              <a href=\"https:\/\/www.splitit.com\/blog\/what-is-pay-after-delivery\/\" title=\"\">\r\n                <span class=\"blog-carousel__carousel__cell__image\" style=\"background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2024\/01\/PAD.png);\"><\/span>\r\n                <em class=\"blog-carousel__carousel__cell__date\">4 January 2024<\/em>\r\n                <strong class=\"blog-carousel__carousel__cell__title\">What is Pay After Delivery and What are the Benefits?<\/strong>\r\n              <\/a>\r\n            <\/div>\r\n                      <div class=\"blog-carousel__carousel__cell carousel-cell post-33364\">\r\n              <a href=\"https:\/\/www.splitit.com\/blog\/how-splitit-protect-consumer-data\/\" title=\"\">\r\n                <span class=\"blog-carousel__carousel__cell__image\" style=\"background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2024\/01\/Personal-Data.png);\"><\/span>\r\n                <em class=\"blog-carousel__carousel__cell__date\">4 January 2024<\/em>\r\n                <strong class=\"blog-carousel__carousel__cell__title\">Data Privacy and Splitit&#8217;s Commitment to Protecting Personal Data<\/strong>\r\n              <\/a>\r\n            <\/div>\r\n                      <div class=\"blog-carousel__carousel__cell carousel-cell post-33355\">\r\n              <a href=\"https:\/\/www.splitit.com\/blog\/a-guide-to-responsible-bnpl\/\" title=\"\">\r\n                <span class=\"blog-carousel__carousel__cell__image\" style=\"background-image: url(https:\/\/www.splitit.com\/wp-content\/uploads\/2024\/01\/Trusted-partner.png);\"><\/span>\r\n                <em class=\"blog-carousel__carousel__cell__date\">4 January 2024<\/em>\r\n                <strong class=\"blog-carousel__carousel__cell__title\">Splitit: Your Trusted Partner for Responsible Buy Now, Pay Later Alternatives<\/strong>\r\n              <\/a>\r\n            <\/div>\r\n                      <div class=\"blog-carousel__carousel__cell carousel-cell post-31904\">\r\n              <a href=\"https:\/\/www.splitit.com\/news\/splitit-enables-aliexpress-shoppers-to-pay-after-delivery-in-the-us\/\" title=\"\">\r\n                <span class=\"blog-carousel__carousel__cell__image\" style=\"\"><\/span>\r\n                <em class=\"blog-carousel__carousel__cell__date\">11 September 2023<\/em>\r\n                <strong class=\"blog-carousel__carousel__cell__title\">Splitit Enables AliExpress&#8217; Shoppers to &#8216;Pay After Delivery&#8217; in the US<\/strong>\r\n              <\/a>\r\n            <\/div>\r\n                      <div class=\"blog-carousel__carousel__cell carousel-cell post-31794\">\r\n              <a href=\"https:\/\/www.splitit.com\/news\/splitit-receives-50-million-investment-from-motive-partners\/\" title=\"\">\r\n                <span 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