About Canyon
Canyon Bicycles GmbH is an award-winning German manufacturer of racing, mountain, and triathlon bikes, alongside e-bikes and hybrids. Designed and built at its headquarters in Koblenz, Germany, Canyon’s bikes are developed by engineers, designers, and cyclists working toward one mission: build the best bikes. The results include multiple Grand Tour wins, World Championship titles, and test victories across the cycling press.
Canyon is also the leading direct-to-consumer bicycle brand, selling straight to riders with no middleman. An international support team answers customer questions in multiple languages, and the company listens closely to what riders want, including flexible ways to pay for its premium-priced bikes.
The Challenge
Canyon ships its bikes directly to customers across the globe, which meant any payment solution had to work the same way everywhere: one integration, consistent across markets, with no separate build for each country. Its premium price point made installment options a frequent customer request, and Canyon needed a partner who could meet that demand without adding complexity to checkout.
The Solution
Canyon partnered with Splitit for credit card installments that work across every market, so riders pay in monthly installments using credit they already have, rather than applying for new financing. The team found onboarding straightforward, and the option was adopted by customers even faster than Canyon expected.
- 1,500 transactions across 6 countries in Canyon’s first four weeks with Splitit
- +13% increase in average order value (AOV)
- 21% of shoppers chose Splitit at checkout
- Expanded from 6 to 24 countries, with U.S. entry planned next
The Results
Canyon tested Splitit in six countries over its first four weeks, recording 1,500 transactions and a 13% increase in average order value. That early performance drove Canyon to expand Splitit into 18 additional countries, bringing the total to 24 markets, with U.S. entry planned next.
