Mention installments early
Shoppers who see installments early — on the homepage, on the product page — consider products in a higher price bracket and add things to their order they otherwise wouldn’t.
53% of merchants report that showing installments before the cart drives more high-ticket purchases.
High-ticket purchases can cause sticker shock, even when they genuinely want the product. Sticker shock can be enough to make a shopper put it off, downgrade to a cheaper option, or leave it altogether. By showing a monthly cost next to the total cost, the purchase can feel less daunting and more justifiable.
Getting installment messaging in front of shoppers early is what drives the difference in order value and conversion.
How to talk about installments
Shoppers are wary of hidden fees, particularly with pay-later products. Being upfront about the cost of installments and what your terms mean in practice, builds the trust and reassurance shoppers need to complete a purchase.
Splitit doesn’t charge any additional interest or fees on the installment plan itself, but if a shopper doesn’t pay their credit card balance in full each month, their card provider will charge them interest.
Any messaging that uses “interest-free”, “0% APR”, or similar must be accompanied by a disclaimer.
Do say:
- 0% APR ⓘ
- Interest-free ⓘ
- No additional interest or fees ⓘ
- Monthly payments on your credit card
- Pay later using the credit you already have
Wherever you use interest-free messaging, the following must be accessible to the shopper: “0% APR. Your credit card will be charged in equal installments according to your chosen plan. Your standard credit card terms and conditions still apply.”
This can sit directly on the page, or as a link that leads to a “Learn More” overlay or page. Splitit’s built-in “Learn More” modal includes this disclaimer automatically. If you build your own “Learn More” modal, make sure it’s in there.
Where to add installment payment messaging
Product pages
This is where the purchase decision happens and is the most important placement. Place the installment messaging directly beneath or beside the price, so it reads as one.
Include a “Learn More” button to explain how the installment payments work. You can use Splitit’s existing “Learn More” modal, or create your own.
Implementing Splitit One Liners
What to say:
- Or from {{price}}/mo
- From {{price}}/month. No interest or fees. ⓘ
- Pay monthly from {{price}} on your existing card
Wherever you use interest-free messaging, the following must be accessible to the shopper: “0% APR. Your credit card will be charged in equal installments according to your chosen plan. Your standard credit card terms and conditions still apply.”
This can sit directly on the page, or as a link that leads to a “Learn More” overlay or page. Splitit’s built-in “Learn More” modal includes this disclaimer automatically. If you build your own “Learn More” modal, make sure it’s in there.
The cart
Cart abandonment at this stage is usually about one thing: the total feels like a lot in one go. Mention installment payments in the order summary, next to the total.
Like on the product pages, include a “Learn More” button to explain how the installment payments work. You can use Splitit’s existing “Learn More” modal, or create your own.
What to say:
- Or pay in 12 installments, no interest or fees ⓘ
- Pay monthly on your credit card with 0% APR ⓘ
- Split into monthly payments using your existing credit card
Wherever you use interest-free messaging, the following must be accessible to the shopper: “0% APR. Your credit card will be charged in equal installments according to your chosen plan. Your standard credit card terms and conditions still apply.”
This can sit directly on the page, or as a link that leads to a “Learn More” overlay or page. Splitit’s built-in “Learn More” modal includes this disclaimer automatically. If you build your own “Learn More” modal, make sure it’s in there.
Product listings
Wherever you list the product price, also include the monthly price. This should be on your home page, your category pages and any other landing pages that display your products.
Implementing Splitit One Liners
What to say:
- Or from {{price}}/mo
- From {{price}}/month. 0% APR ⓘ
Wherever you use interest-free messaging, the following must be accessible to the shopper: “0% APR. Your credit card will be charged in equal installments according to your chosen plan. Your standard credit card terms and conditions still apply.”
This can sit directly on the page, or as a link that leads to a “Learn More” overlay or page. Splitit’s built-in “Learn More” modal includes this disclaimer automatically. If you build your own “Learn More” modal, make sure it’s in there.
Website ticker
Use a ticker to display your installment messaging site-wide or on selected pages only. We recommend displaying it site-wide using our on-site messaging elements.
What to say:
- Pay over time on your credit card. No additional interest or fees. ⓘ
- Pay in interest-free installments, up to [X] months. ⓘ
- Monthly payments on your credit card. No new loan or application.
Wherever you use interest-free messaging, the following must be accessible to the shopper: “0% APR. Your credit card will be charged in equal installments according to your chosen plan. Your standard credit card terms and conditions still apply.”
This can sit directly on the page, or as a link that leads to a “Learn More” overlay or page. Splitit’s built-in “Learn More” modal includes this disclaimer automatically. If you build your own “Learn More” modal, make sure it’s in there.
Explaining how installment payments work
“Learn more” modal
Splitit’s “Learn more” modal opens up in a lightbox; the customer stays on the page they’re on and gets to learn about how Splitit works without disrupting their journey. This works best as a tooltip next to your installment messaging.
If you offer multiple pay-later options that need further explanation, consider building your own, custom “Learn more” modal. If you need help, please reach out to our team!
Payment options landing page
Some customers may be looking for information about installments before they reach a product page. Consider adding a dedicated page explaining the payment options available and link to it from your ticker, and in your footer.
