The installment playbook
Installments work best when shoppers know about them before they reach your checkout.
Discover the best strategies for promoting installments across your website as well as your other marketing channels.
Merchants who promote installments early see a 15–20% lift in monthly sales volume.
+23% average order value
+27% conversion
-12% cart abandonment
Promote
Grow
Increase average order value with installments
Upgrades, bundles, and cart add-ons: practical ways to use installment pricing to grow what each customer spends.
Reduce cart abandonment with installments
What stops shoppers completing high-ticket purchases and how to address it on-site, at checkout, and in follow-up emails.
Increase customer lifetime value with installments
Turning a first installment purchase into a loyal customer that will keep coming back.
Track
Measure ROI of installments
Where to find the data and how to know whether installments are moving your numbers.
Talk to our team
Do you have a question, feedback, or just want to talk through best practices? We’re passionate about installments and would love to hear from you!