A shopper who left something in their cart already wants the product. For high-ticket items, the reason they abandon the cart is often the price. A cart abandonment email that shows the monthly figure next to the cart they left behind is often enough to bring them back.

Your cart abandonment email should include:

• The product(s) they left, with the full price and the monthly installment figure side by side
• A clear CTA back to checkout
• A short line on how it works: “Pay monthly on your existing credit card. No additional interest or fees.”

What to say:

• Still thinking about it? Split the cost over [X] months on your existing credit card.
• You left something behind. Pay from $[X]/month – no interest or fees. ⓘ

Any email that features a product should show the monthly price alongside the full price. This is particularly valuable for new arrivals, which tend to carry a higher price tag — showing the monthly figure removes the sticker shock before it happens and makes shoppers far more likely to click through.

The monthly price is equally worth including in sale emails, seasonal campaigns, and product roundups.

What to say:

• From $[X]/month
• Pay in [X] interest-free installments on your credit card. ⓘ

Introduce installments early in the customer relationship. A welcome email or onboarding sequence is a natural place to tell new customers that flexible payment is available before they’ve even started shopping. Customers who know about installments from the start are more likely to use them.

What to say:

• Pay in monthly installments using the credit card you already have, with 0% APR ⓘ
• Pay in [X] interest-free installments on your credit card. ⓘ

Customers who’ve already bought from you are your warmest audience. An email encouraging them to return and reminding them they can spread the cost on their next purchase is a low-effort way to drive repeat revenue, particularly for high-ticket repurchases or upgrades.

What to say:

• Spread the cost of your next purchase over 3, 6, or 12 months on your existing credit card.
• Pay in [X] interest-free installments on your credit card. ⓘ

When you post about a product on social, include the monthly figure in the caption or on the creative. A post that shows a product at its full price is a harder sell than one that shows what it costs per month. This applies to Instagram, Facebook, TikTok, and any other channel where you feature products.

Keep the installment message short in a social context — it’s supporting information, not the lead. Let the product do the work.

What to say:

• From $[X]/month
• Pay in up to [X] installments

For high-ticket products, leading with the monthly figure in your ad copy will typically outperform leading with the full price. The monthly number is less daunting, and it’s a more compelling hook than the total.

You can run paid ads with or without Splitit branding. Some merchants include the Splitit logo and a co-branded installment message alongside their existing creative, while others keep the ad fully in their own brand and simply lead with the monthly price.

What to say:

• From $[X]/month
• Pay in up to [X] installments