Buy now pay later solution
BNPL for business

Beyond traditional Buy Now Pay Later solutions

Our card-linked installment platform lets shoppers split payments using credit they already have. There are no new applications, no new debt and much higher approval rates for your customers.

Use existing credit Customers split payments using the credit they already have, while still earning points and rewards.
Keep your customers We never cross-sell, upsell, or promote other brands. Your shoppers stay loyal to you.
Already regulated Splitit uses existing credit cards and is already governed by existing financial regulations, not BNPL grey areas.
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The BNPL solution that delivers results

1.2bn approved customers

Anyone with a credit card can use Splitit, anywhere in the world – no registration, application, or underwriting required.

$35,474 avg. credit available

Customers can maximize their purchasing potential using the credit they have already earned, without paying interest.

85%+ approval rate

Our integrated technology delivers over 85% approval rates, versus an industry average of 35%-40%.

“We can propose Splitit for high-value items, where we could not with other buy now, pay later solutions”

Pedro Bennasar Head of Payments, Vestiaire Collective

Frictionless checkout installments built for e-commerce growth

Splitit is an alternative to BNPL that lets you offer installment payments your way: fully embedded, zero friction, and no third-party logos cluttering your website

Pay now $2,500 Pay in 3 $833.33 Pay in 9 $277.78 $2,500 Or from $416.66/mo Learn more

Own the end-to-end journey

Splitit places your brand at the heart of every transaction, ensuring that you maintain complete control over the customer experience.

By managing the entire journey, you can tailor the shopping experience to reflect your brand’s unique values and drive repeat business.

Use existing credit

Splitit removes the high risks of traditional BNPL by using existing credit, meaning there is no underwriting and we won’t hurt your shopper’s credit rating.

Plus, shoppers get all the benefits of paying with their credit card, including rewards, transaction insurance and protection against fraud.

No registrations or redirects

Splitit embeds into your current purchase flow, allowing any consumer with an active credit card to use the service – there’s no registration or application needed.

Our seamless integration keeps the checkout smooth and straightforward, resulting in higher conversion rates and a checkout that is quick, easy, and secure for your shoppers.

How Splitit compares to traditional BNPL providers

Unlike traditional BNPL, Splitit works with the credit your customers already have. As a result, approval rates exceed 85%, checkout stays seamless, and your brand stays front and center throughout.

Feature

Legacy BNPL

Splitit

No registration No credit check No cross-selling Embedded at checkout Low Risk Merchant integrations Average order value $250 $1,000+ Approval rate 35-40% 85%+

Why businesses choose Splitit over traditional BNPL

Higher success rates

Splitit achieves 85%+ approval rates because we work with existing credit instead of creating new loans, compared to traditional financing companies that approve only 30-40% of applications. This means more completed transactions and higher revenue for your business.

A better customer experience at checkout

Traditional financing creates friction with applications and approvals taking place outside of your site. Splitit integrates directly into your checkout – customers enter their card details, choose their installment plan, and complete their purchase in seconds.

Target premium customers

Splitit appeals to financially savvy customers with high credit availability who would traditionally shy away from BNPL. These premium customers (typically 700+ FICO scores) have substantial unused credit and prefer using familiar payment methods over taking out new loans.

Complete merchant control

Traditional BNPL companies often control the customer relationship and may redirect shoppers to competitors. With Splitit, you maintain complete control over branding, customer data, and the entire purchase journey.

Future-proof and fully compliant

Governments around the world are tightening BNPL-specific regulations. Because Splitit operates within existing credit card regulations rather than creating new loans, merchants using Splitit face no additional regulatory exposure as BNPL regulations evolve.

BNPL merchants across every sector

Splitit’s card-linked installment platform is built for merchants selling high-ticket products and services.

E-commerce

Drive higher average order values and reduce cart abandonment on big-ticket purchases. Ideal for electronics, furniture, jewelry, luxury, and sport and outdoor retailers.

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Home Services

Close larger home services jobs on the spot with instant payment plans. Splitit guarantees payment upfront so there’s no chasing customers for monthly installments on renovation, HVAC, or plumbing projects.

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Education

Remove the cost barrier to enrollment. Splitit lets students and parents use existing credit to pay for tuition, tutoring, and certification programs without taking on new student loans.

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Healthcare

Increase treatment acceptance rates with payment plans that use existing credit rather than high-interest medical financing. Make it easier for your patients to get the treatment they deserve. 

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Real merchants. Real results.

Splitit isn’t just an alternative to BNPL, it’s the evolution of it. We help merchants unlock higher conversion, higher AOV, and happier customers – without the baggage of loans or third parties.

Christian Steyer

The Splitit Team has been taking good care of us. It’s been a great partnership and we are all really happy with the results from both sides!

Christian Steyer Team Manager Business Development at Canyon
View success story
Paul Blunden

Splitit has boosted business at Simba, allowing us to make the world’s most 5 star reviewed mattress affordable to an even wider range of customers.

Paul Blunden CFO at Simba
View success story
Pedro Bennasar

We can propose Splitit for high-value items, where we could not with other buy now, pay later solutions

Pedro Bennasar Head of Payments, Vestiaire Collective
View success story

Latest insights on buy now, pay later

Practical insights to help your business navigate the shifting BNPL landscape, improve payment approval rates, and offer customers a more responsible path to flexibility.

What is Customer Lifetime Value (CLV), and how do you improve it?

What is Customer Lifetime Value (CLV), and how do you improve it?

5 min read Read more
How Card-Linked Installments Reduce Checkout Friction and Boost Conversions

How Card-Linked Installments Reduce Checkout Friction and Boost Conversions

9 min read Read more
Why card-linked installments outperform traditional BNPL for electronics retailers

Why card-linked installments outperform traditional BNPL for electronics retailers

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Gaming consoles to high-end audio equipment: Payment solutions for different electronics price points

Gaming consoles to high-end audio equipment: Payment solutions for different electronics price points

6 min read Read more
A Guide to Pay Later for Luxury Clothing and Fashion Retailers

A Guide to Pay Later for Luxury Clothing and Fashion Retailers

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Cart Abandonment at Checkout: Why Furniture Merchants Lose High-Value Sales

Cart Abandonment at Checkout: Why Furniture Merchants Lose High-Value Sales

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Splitit vs Affirm: Choosing the best BNPL solution for your business

Splitit vs Affirm: Choosing the best BNPL solution for your business

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Black Friday Payment Solutions: Why Payment Flexibility Matters Most During Peak Shopping

Black Friday Payment Solutions: Why Payment Flexibility Matters Most During Peak Shopping

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Understanding installment payments and how they work

Understanding installment payments and how they work

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Ready to move beyond traditional BNPL?

Partner with Splitit to offer buy now pay later financing that actually works for you and your customers. Our innovative approach eliminates the barriers of traditional financing while increasing approval rates, conversion, and customer satisfaction.

Ready to move beyond traditional financing limitations?

Frequently asked questions

Buy now, pay later is a payment method that lets shoppers split the cost of a purchase into a series of smaller payments over time, rather than paying the full amount upfront. For merchants, offering BNPL at checkout has become an increasingly important tool for reducing cart abandonment, increasing average order values, and reaching customers who prefer payment flexibility.

Traditional BNPL providers, such as pay-in-4 and point-of-sale lending platforms, work by issuing a new short-term loan at checkout. Each transaction triggers a credit check, an application process, and a new debt for the shopper.

Card-linked BNPL takes a different approach. Rather than creating new credit, it uses the credit a shopper already has on their existing card. Shoppers simply choose their installments at checkout and pay using the card already in their wallet.

Unlike traditional BNPL that creates new loans, Splitit uses customers’ existing credit cards. This results in 85%+ approval rates vs 30-40% for traditional BNPL, with no impact on credit scores or need for applications.

Fees vary based on your business model and transaction volume. Contact our team for a customized pricing proposal based on your specific needs.

Most integrations complete within 2-4 weeks depending on your technical requirements. We provide comprehensive API documentation, sandbox environments, and dedicated integration support.

Splitit achieves 85%+ approval rates because we use existing credit rather than creating new loans. This is significantly higher than traditional BNPL solutions that average 35-40%.

Customers need sufficient available credit on their existing card, but there’s no separate credit check or application process. This makes it accessible to customers who already have credit cards with available limits.

Traditional BNPL typically caps purchases at lower amounts. Splitit works with any purchase amount up to the customer’s existing credit limit, making it ideal for high-ticket items where other BNPL providers decline.

No. Since Splitit operates under existing credit card regulations rather than creating new loans, we’re not subject to the increasing BNPL-specific regulations affecting the industry.