Simba already had an installment payment option in place, but it came with a significant constraint: it was available only to customers in the United Kingdom. For a brand selling in 15 countries, that meant the majority of their global customer base had no access to flexible payment options at checkout.

Beyond geography, the existing solution added friction. Customers had to navigate a lengthy application process which created the kind of checkout hesitation that causes high-value shoppers to abandon their baskets. For a brand selling premium mattresses, that friction had a direct impact on conversion.

Simba needed a solution that could do two things at once: remove the application barrier for shoppers who already had the credit to buy, and scale across every market where Simba sold mattresses without requiring complex, market-by-market integrations.

Simba has worked with Splitit for over four years, and the results have compounded consistently. Payment volume has grown by 42% and every year has delivered double-digit growth, a performance that reflects both the strength of the card-linked model and how well it resonates with Simba’s customer base.

In France, Splitit accounted for approximately 40% of Simba’s checkout in that market. That level of uptake reflects a customer preference that goes beyond convenience: shoppers actively choosing to use their existing credit to pay later over alternatives that carry application friction or new credit obligations.

For Simba, the impact is both commercial and strategic. The partnership has increased conversion on high-value purchases, expanded the addressable audience for installment payments across their international markets, and done so without adding checkout complexity or compromising the Simba brand experience.