The installment playbook
Installments work best when shoppers know about them before they reach your checkout.
Discover the best strategies for promoting installments across your website as well as your other marketing channels.
What merchants see with Splitit
Merchants who promote installments early see a 15–20% lift in monthly sales volume.
+23% average order value
+27% conversion
-12% cart abandonment
Promote flexible installments
Grow your business with installments
Increase average order value with installments
Upgrades, bundles, and cart add-ons: practical ways to use installment pricing to grow what each customer spends.
Reduce cart abandonment with installments
What stops shoppers completing high-ticket purchases and how to address it on-site, at checkout, and in follow-up emails.
Increase customer lifetime value with installments
Turning a first installment purchase into a loyal customer that will keep coming back.
Track the impact on your sales
Measure ROI of installments
Where to find the data and how to know whether installments are moving your numbers.
More resources
Explore our latest articles for more ideas on getting the most from installment payments.
Reports & Insights
The Pay Later Ecosystem Report: Consumers Will Let AI Recommend Pay Later
Read more
Business Growth & Strategies
How to Increase Repeat Purchases in Luxury Ecommerce (Without Cutting Your Prices)
Read more
Customer Experience & Conversion
Checkout conversion optimization: what most merchants get wrong
Read more
Customer Experience & Conversion
Why traditional BNPL providers own your customer relationship (and how to take it back)
Read more Payment Solutions & Technology
Cart abandonment explained: the metric every merchant should be tracking
Read moreTalk to our team
Do you have a question, feedback, or just want to talk through best practices? We’re passionate about installments and would love to hear from you!