The Samsung Wallet Revolution: Your In-Store Sales Just Got a Major Upgrade
Starting July 25th, 2025, something historic happened in American retail. For the first time ever, in-store card-linked installment payments became available at scale through Samsung Wallet. If you’re accepting Samsung Pay in your store, you just gained access to a powerful sales tool that could transform your business overnight.
The question is: are you ready to capitalize on it?
Why This Changes Everything for In-Store Retail
Until now, installment payments have been largely confined to e-commerce. In-store shoppers who wanted flexible payment options had to navigate complex financing applications, endure credit checks, or simply walk away from purchases they couldn’t afford upfront.
Samsung Wallet with Splitit changes that dynamic completely. Now, millions of Samsung users across 22 states can split their purchases into manageable payments directly at your point of sale—no applications, no credit checks, no friction.
The numbers tell the story: According to the J.D. Power 2025 U.S. Buy Now, Pay Later Satisfaction Study, card-linked installment plans receive higher customer satisfaction scores than traditional BNPL offerings. Your customers prefer this solution, and now they have access to it in your store.
The Hidden Opportunity in Your Payment Terminal
Every Samsung Pay transaction in your store now represents potential for a higher-value sale. When customers tap their Samsung Galaxy device—including the new Z Fold7 and Z Flip7—they can choose to pay in installments using their existing Visa or Mastercard credit.
Here’s what this means for your business:
Immediate Impact on Average Order Value
- Premium products become accessible to budget-conscious shoppers
- Impulse purchases transform into planned, manageable payments
- Higher-value sales close faster when payment friction disappears
Higher Conversion Rates
- No more customers walking away due to sticker shock
- Faster decision-making when payment friction disappears
- Reduced cart abandonment at the critical moment of purchase
Competitive Advantage
- While competitors struggle with complex financing programs, you offer seamless installments
- Position your business as forward-thinking and customer-focused
- Meet rising customer expectations for payment flexibility
The Samsung Customer: Your Ideal Installment User
Samsung Galaxy users represent exactly the demographic you want for installment payments: tech-savvy consumers with established credit who value convenience and innovation. These aren’t subprime customers looking for emergency financing—they’re responsible spenders who appreciate having options.
The Samsung Wallet ecosystem creates trust: Customers already rely on Samsung Wallet for their credit cards, boarding passes, and IDs. Adding installments feels natural, not like taking on new debt.
Real-World Applications That Drive Results
Electronics & Tech Retail Instead of losing customers who need time to budget for purchases, offer them flexible installment options. Devices sell faster, customer satisfaction increases, and you close sales that might have gone to competitors.
Home Improvement & Appliances Large appliances become more accessible when customers can spread payments over time. Suddenly, customers who were going to “think about it” are ready to schedule delivery today.
Automotive Services Major repairs and maintenance packages become manageable when spread across several months, helping customers maintain their vehicles without financial stress.
Fashion & Luxury Retail High-end purchases become accessible to more customers. Premium items move faster when shoppers can manage payments over time.
The Marketing Opportunity You Can’t Ignore
Most merchants accepting Samsung Pay don’t realize this capability exists, let alone promote it. Smart retailers are already getting ahead by:
Training Staff to Recognize Opportunities: “I see you’re using Samsung Pay—did you know you can split this into monthly payments if that works better for your budget?”
Strategic Point-of-Sale Messaging: Simple signage near higher-value items: “Pay in installments with Samsung Wallet—no applications required.”
Promoting During Peak Shopping Periods: Holiday seasons, back-to-school, or major sales events become opportunities to move inventory that might otherwise require financing.
Implementation: Simpler Than You Think
The beauty of Samsung Wallet installments is that if you’re already accepting contactless payments, you’re technically ready. No new hardware, no additional merchant agreements, no complex integrations required.
Your action plan:
- Verify Compatibility: Ensure your payment terminal accepts Samsung Pay (most modern contactless terminals do)
- Train Your Team: Educate staff on the installment options available and when to mention them naturally in the sales process
- Update Marketing Materials: Add installment payment information to signage, especially near higher-value items
- Test the Experience: Have team members walk through the customer journey to understand the seamless process
Rolling Out Across the US in 2025
Samsung Wallet installments are currently rolling out across the United States, with availability expanding throughout 2025. Check current availability in your area and be among the first merchants to leverage this innovative payment solution.
If you operate in markets where Samsung Wallet installments are available, you have immediate access to this revenue-driving capability.
The Competitive Edge
Customer expectations have permanently shifted toward payment flexibility. The businesses that recognize and capitalize on this trend will gain significant competitive advantages over those that don’t.
When you help customers access products they want through manageable payments, you’re not just making a sale—you’re solving a problem and building loyalty. Customers remember retailers who made their purchasing experience easy and stress-free.
Beyond Today: The Future of In-Store Payments
This Samsung Wallet integration represents just the beginning of the mobile payment revolution. As more consumers become comfortable with installment options and more devices support these capabilities, businesses that establish themselves early will benefit from first-mover advantages.
The data supports this direction: In-store shopping still accounts for the majority of U.S. consumer spending, yet installment payments have remained largely confined to e-commerce—until now.
Your Next Steps
Every day you don’t tell customers about installment options is a day you’re leaving money on the table. The technology is live, customer demand exists, and the competitive advantage is waiting.
Start today by:
- Confirming your payment terminal accepts Samsung Pay
- Training staff to recognize installment opportunities
- Adding simple messaging about payment flexibility
- Tracking the impact on average order value and conversion rates
The Samsung Wallet revolution has arrived. The question isn’t whether you should leverage installment payments—it’s whether you can afford not to.
Ready to maximize this opportunity? Contact our merchant success team to discover strategies that help retailers drive measurable results with Samsung Wallet installments.
