3 Ways to Bring Your Customers Back to Your Site- Reducing Your Cart Abandonment Rate
You’ve done it. Your website looks and functions beautifully. All the kinks have been worked out and people have made their way to their (full) shopping carts. But then they click away. Just like that, they’re gone!
The question you have running through your head right now is most probably one of two:
“Why did they leave?”
…and,
“How do I get them to come back and complete their purchase?”
If it’s the latter, read on.
Cart Abandonment is a Real Issue
The number of people who abandon their shopping carts online is a staggering 70-75% on average (meaning it could also be higher or lower depending on the industry and consumer). This affects every online retailer, which is why more and more businesses are on the hunt for practical solutions. Let’s discuss several practical ways you can catch (or “recapture”) your customer’s attention if they do decide to abandon their shopping cart.
Play with Pop Ups
As they navigate away from the page, give them pause with a pop up that highlights benefits to making their purchase now. You can use this opportunity to share a number of things. You can give them a special discount code, remind them that a promotion is ending soon, share why your product is so valuable or better than your competitors, or make sure they use their email to save their cart before leaving. You can also pose a simple question… “Are you sure?”
Email Reminders
We recommend sending out the first email right after they leave or at least within a few hours. According to Moosend, more than 40% of these cart abandonment emails are opened. Then 50% of those are actually clicked on and half of those who clicked, went back and bought!
Retargeting is “In”
Follow them when they leave. (Not in a creepy way, of course.)
Want to learn more about improving your online shopping experience, decreasing your cart abandonment rate, and improving sales?
