Refining the Luxury Shopper’s Journey with Splitit: A Seamless, Interest-Free Installment Experience

How to Refine the Luxury Shopper’s Journey
Customer experience is the key to conversion, retention, and loyalty and should be a crucial consideration at every touchpoint. When catering for a luxury clientele, it’s important to create an exceptional, seamless checkout experience that matches the premium nature of your products.
Splitit’ card-attached payment solution is designed to simplify and enhance the customer journey by offering your customers flexible, interest-free installment payments that they can access through their existing credit card.
Learn more about how integrating Splitit into your checkout can help create a luxurious and stress-free shopping experience.
Understanding the Luxury Shopper’s Expectations
When it comes to optimizing your customer journey for luxury clients, it’s important to understand what their motivations and expectations are. Studies show that there are many reasons consumers purchase luxury goods. Some of the top drivers include:
- Unique: Desire for products that are rare or hard to find.
- Sophisticated status: Looking for products that fit into their social circles and sense-of-self without being overly flashy.
- Lifestyle: Choosing products that align with their personality, aesthetic, and life choices.
Delivering on these aspects should go beyond the products you’re selling. In order to truly give your customers the seamless, high-end experience they’re looking for, consider how your payment solutions align with their needs.
With Splitit, you can capitalize on the important psychographics that inform luxury buyer behaviour:
- Unique: Our white-label solution exists as a holistic part of your branding, so rather than filling out long forms on third-party sites your customers get a seamless checkout experience that feels personal and unique.
- Sophisticated status: Customers use their existing credit card to fund their payment plan, which means shoppers with large credit limits can use their existing assets to make high-value purchases without the need to take out additional financing.
- Lifestyle: Splitit allows customers to choose a repayment plan and schedule that fits their wants and needs, according to their lifestyle and budget.
The Splitit Solution
Splitit is designed to work with your existing branding and site experience, so you can enhance the customer journey without causing any friction or disruption.
Seamless Integration: Compatible with all leading ecommerce platforms and payment processors, which means there’s no need to redirect your customers to long application forms or third-party websites.
No New Credit Applications: Customers fund their installment plan via their existing credit card, which means they already have everything they need to take advantage of a flexible payment solution without having to undergo additional credit checks or applications.
Interest-Free Payments: Splitit allows customers to purchase their high-value items upfront, spread payments over several weeks or months, and leverage the power of their credit card without accruing high amounts of interest over time.
Transparency and Trust: We always value transparency—customers don’t pay any fees for using Splitit and will never be charged penalties or hit with unexpected costs. We adhere to the highest level of data protection and security and will never sell customer info on to third parties.
Enhancing the Customer Journey
Every aspect of our platform is designed to help you grow your business, from driving conversion to building retention and customer loyalty.
Effortless Checkout Experience: With a modern design and intuitive interface that works across ecommerce, in-store, and remote sales channels, Splitit simplifies the payment process, reducing friction and enhancing customer satisfaction.
Flexible Payment Plans: With Splitit’s variety of repayment schedules, you can give your customers a completely personalized shopping experience. Choose from bi-weekly, monthly, or custom repayment options along with pay after delivery.
Increased Purchase Confidence: Giving your customers the option to spread their payment over a period of time that make sense for their budget and lifestyle can help to increase their sense of confidence and control over significant purchases, which can drive sales and conversion.
Loyalty and Repeat Business: Offering your luxury clients a positive payment experience that feels personal and unique can help to build relationships and foster a sense of customer loyalty, encouraging repeat business and long-term retention.
Maintaining Brand Integrity with Splitit’s White-Label Solution
As a luxury brand, it’s more important than ever to create a sense of tastefulness and exclusivity for your customers. This can pose challenges when looking for ways to integrate third-party solutions into your business strategy. Splitit allows you to maintain brand identity at every stage of the customer journey, which offers monumental benefits for your business:
Seamless Integration: With Splitit’s white-label solution, you can maintain your branding across all key touchpoints, which means you don’t need to worry about cluttering up your website or distracting your customers in the checkout—the entire payment process becomes part of your brand.
Brand Consistency: From browsing products to crucial stages in the checkout, you can build and maintain a strong and consistent brand story for your audience in both nuanced and significant ways, which helps to build affinity between you and your customers.
Enhanced Customer Trust: You don’t need to account for third-party labels that confuse the purchasing process, which makes it easier for customers to navigate through your website. The benefits of Splitit are also attributed directly back to your brand, which means every positive interaction helps to build trust.
Differentiating from Traditional BNPL Solutions
As a tool that can be implemented across your purchasing funnel to drive sales, enhance the customer journey, and encourage retention, Splitit’s existing card-attached installment model stands out from legacy BNPL platforms.
High-Value Customers: Unlike traditional BNPL platforms that seek to cater to people from all financial backgrounds and credit statuses, Splitit is designed to support high-value, financially stable customers who are looking for enhanced flexibility without the need to take out additional financing.
High-Value Transactions: Rather than targeting customers who are looking for flash deals and promotions, Splitit appeals to shoppers that are seeking a flexible payment solution for considered, consistent, and higher-value transactions.
Brand Alignment: Splitit’s payment solution allows merchants to add flexible payments to their overall business strategy in a format that aligns with the prestige and quality that luxury customers expect, providing a personalized solution for shoppers while enhancing overall brand perception.
Splitit allows you to give your customers access to the flexibility and control they want while delivering a high-quality, prestigious experience. Our white-label solution ensures you can maintain a seamless journey, appealing to your target customers without disrupting or complicating your sales funnel.
As well as increasing revenue and AOV, Splitit helps you build out an enhanced customer experience, strengthening your brand integrity and driving longtime customer loyalty.
Get in touch to learn how you can leverage Splitit as a strategic tool to improve your customer journey while maintaining a premium brand identity.