Record numbers for crowdfunded startup, Omnipemf

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+88%

revenue growth

-17%

cart abandonment

“To describe Splitit in one word, I would say ‘simplicity’. It is impossible to drop your conversion rate because of Splitit. You can only increase it. It’s 3 clicks until purchase! Simple and frictionless.”

Customers push for alternative payments

Omnipemf stays innovative first and foremost by listening to their customers. One key request this year (during the pandemic) has been for an installment payment option. People are looking to improve their health, but they are also looking for ways to spread out the cost. Omnipemf chose to work with Splitit because their technology was not complicated and it was not a financial loan. It offered a simple way to split payments over several months without any issues.

From the beginning, when they first introduced Splitit as a payment option, Omnipemf began to see an immediate rise in revenue. Their customers loved being able to pay in installments and they felt that Splitit was easy and safe to use.

“To describe Splitit in one word, I would say ‘simplicity’. It is impossible to drop your conversion rate because of Splitit. You can only increase it. It’s 3 clicks until purchase! Simple and frictionless.” – Benjamin Kumalić, CMO

Benefits from Splitit

Since implementing Splitit in June, Omnipemf has seen a growth in Sales of 6%, Average Order Value (AOV) has increased by 8.4% and Conversion has increased by 5%. There has also been a steady increase in the number of purchases made in Splitit each month and a decrease of 17% in cart abandonment.

The real growth, however, began when the company started to actively advertise Splitit payment options, with a concentration on Facebook ads, which have led to continued growth. They have seen an equal response in both their remarketing as well as their prospecting efforts from these ads. Overall, there has been an 88% increase in revenue and they are working hard with Splitit to continue to grow their market.

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