Embracing ecommerce in order to scale
30%+
of customers choose Splitit
International
Growth at Scale
Embracing ecommerce in order to scale
Traditionally, loupes are sold in person by a sales specialist who travels to the customer to take their measurements. This in-person model makes loupes businesses difficult to scale, especially internationally, without distributors or subsidiaries.
It’s incredibly important for Bryant Dental to scale at speed, so this slow and clunky process did not align with their ambitious growth plans.
They launched a revolutionary online measurement system which uses AI to map the user’s face and extract several highly accurate measurements in seconds – allowing us to manufacture highly custom loupes for customers anywhere in the world.
As part of this new buying process, they looked for alternative payment options, including finance and installments, which were very popular with their existing customer base.
Partnering with Splitit
As a small start up it was important for them to maintain cash flow by offering finance whilst being fully funded up front, as well as offering customers long intervals over which they can split their payments. As they could now sell internationally at scale, it was also important to find a provider who could offer payment options globally.
Splitit was the perfect choice as it offers multiple currencies and the option to split up to 12 months on large value transactions, while funding our company up front.
The integration of Splitit was easily implemented by our back end developers. The technical support team at splitit were incredibly responsive and helpful during both the integration and post integration stages.
How Splitit supports Bryant Dental’s growth
Splitit has increased both conversions and average transaction value for Bryant Dental, in the UK and internationally by bringing products which may be out of reach for customers into one transaction and allowing them to split it into manageable monthly investments.
Through Splitit, more clinicians and other customers are able to access Bryant Dental’s optics and products which ultimately means that more patients are receiving higher standards of care from empowered clinicians. We now see over 30% of transactions using Splitit, which is significant.
As a small start up cash flow is important to bear in mind, an option such as splitit which funds us up front is a great solution
